I usually advise professionals to think of themselves as a business or independent company with a service to sell. This seems to be especially beneficial to the inexperienced interviewer or someone who has been in the same company for the bulk of their career.
Consider that you have an opportunity to pitch your services to a potential customer (the potential employer), but put it in the context of thinking that the more you know about their needs, the better you’ll be prepared to properly communicate and “sell” the services of your business (yourself). Read more »

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