From news media to social media, every
organization, every leader, every decision is open to public scrutiny as never before.
Imagine if every time you named
employees to a team or task force or made a job assignment, you were blasted by
opinions and counter-opinions. Imagine if every decision had to be explained
(sometimes defended) to multiple constituencies. Also imagine if the measures
of success for you and your organization were moving targets. This is the reality for leaders of today.
How do successful leaders navigate
leading in the public context?
Look out for collateral damage. Don’t underestimate the consequences of your actions and
decisions. You must be thoughtful on a moment-by-moment basis. Ask yourself: Am
I really clear about this situation or decision? Do I need more data, more
input, more time? What if I get this wrong? Do I need to change my
decision-making processes?
While taking more time slows you
down on the front end, it may save you hours or weeks of time and resources in
dealing with the fallout of a preventable problem. Of course, there is always an element of risk
and uncertainty. If you get a decision right for person A, you automatically
get it wrong for person B, and person C is unhappy either way. You need to
learn to live in this reality.
Learn to span boundaries. Leaders must interact with many people and meet the
wide-ranging needs of numerous constituencies. Even in the context of a single company,
a leader is responsible to a huge number of communities that span geographic,
cultural, language, socioeconomic and educational boundaries — as well as ages,
interests and values. Be empathetic when
interacting with anyone about anything.
It seems to be broad, but is critical in this day and age of social media.
Consider your legacy. Leaders are often in
a specific position for just a few years. While they personally move on, the
best leaders leave their employees more energized, more capable and
well-prepared to come back and lead tomorrow, next month, next year. A leader’s
job is to buffer the employees from anything that pulls their focus off of
results, and to invest in them for the future.
As a business leader, what are you doing to ensure your people are
focused on what matters most — for now and for the long-term health of your
organization?
Consider how successful leaders
navigate the challenges that the “public eye” present. Doing so will ensure you’re spending time on
the things that count the most.

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