I think creativity
can be learned. One thing we can do is
to think about creativity on an everyday basis. In other words, it’s just like
cramming for a test. If you’re up against a deadline and you haven’t cracked
the book, it’s hard to do well on the test. If studying is part of your regular
life, then it makes it much easier. What I encourage people to do is to be on
the lookout for creativity along the way. There are some exercises we talk
about in the book to inject creativity as part of an everyday pattern. So then
when you’re on a deadline, you’re not under some crazy burden to produce
something out of nothing, you’ve been creating all along.
I’ve always encouraged my teams to take the Five Percent Challenge. If you work
a 40-hour workweek, five percent of 40 hours is two hours per week. Taking a
Five Percent Challenge is taking two hours per week and instead of working on
your to-do list and transactional type work, you’re going to close the laptop, get
out of the office and just reflect. You’re going to use that as thinking time.
It’s time for imagination and exploration. The other 38 hours, you can do your
to-do list.
What I’ve found is that when organizations try this, every single time there is
a zero percent drop in productivity. In other words, magically people are able
to get their 40 hours of work done in 38 hours. Then, more importantly, that
two hours becomes a gift. It becomes a gift to the organization because now
it’s filled with new, fresh thinking, and it’s a gift to the individual.
Creativity is truly one of the most important sources of human
fulfillment. I believe we all have this
capability to an extent. We just have to
commit to use it.

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It’s in our nature to look for someone or something to blame when things go wrong. Yes, we’ve all been there and done that. Maybe it’s about self preservation. It could be because we watched our role models do the same thing as we grew up and we’re just following their example. Stepping into the workplace, we saw more of the same. Nevertheless, I believe a change in how we do things is in order. Call it a cultural change or call it a behavioral change. Either is ok. But for sure, it’s time to turn the page on the Blame Game.


